Every style sits somewhere on a scale from natural to glam. Here is the range in order, with the format in brackets.
Natural: your lashes but better Soft Wisp (cluster) is the most delicate, airy finish we make. Feathered (cluster) is soft and wispy with a little more presence. Subtle (cluster) has tapered ends for the most seamless blend. Soft Classic (cluster) gives a neat salon classic-set polish. Subtle Volume (cluster, D curl) is everyday fullness with a lifted curl. Pre-mapped Natural and Pre-mapped Petite cover the same ground with no arranging. Bare is the most natural half lash.
Soft glam: noticeable but not dramatic Soft Definition (cluster) is our original bestseller and the safest choice if you cannot decide, sitting right between natural and soft glam. Subtle Density (cluster) adds a touch more volume. Tapered (cluster) graduates to a point for a soft cat-eye. Defined (cluster) has spiky textured clusters with statement depth. Wispy Volume (cluster, D curl) gives wispy layers with a dramatic lift. Pre-mapped Cat Eye gives a winged shape. Half lashes: Tapered Flick, Demi Volume, Baby Hybrid and Demi Flare.
Glam: full volume Bold Definition (cluster) is Russian-volume inspired drama and our go-to for volume. Feathered Volume (cluster, D curl) is full but fluffy and lightweight. Satin Volume (cluster) is plush evening volume. Pre-mapped Volume D is bold volume with maximum lift. Half lashes: Feathered Flare and Velvet Volume, the boldest half lash.
Salon extension look The Life Without Infills collection has longer length maps than the core range and is the closest thing to a salon set. See the separate article on Life Without Infills.
Most styles come in black with dark brown variants for several, and the Cocoa collection offers the softest browns. To see every style on the eye side by side, use shop the look.